Foundations

Logo

The Primary lockup and the CircleT mark, in warm (consumer) and cool (B2B) colorways. Keep clear space of at least the mark's height on all sides.

Warm — consumer (B2C)

Primary · Obsidian

Primary · Earthen

Primary · Solace

Mark · Obsidian

Mark · Earthen

Mark · Solace

Cool — trade (B2B)

Primary · Eclipse

Primary · Mist

Mark · Eclipse

Mark · Mist

Don'ts

• Never stretch, rotate, or skew the logo.
• Never recolor outside the approved colorways.
• Never add shadows, outlines, or effects.
• Never place on a busy image without sufficient contrast and clear space.
• Never use the cool colorways for consumer (B2C) work.